Client Details
Choose a Package
Website Launch
Startups to mid-market; scope scales by tier
What you get (Growth):
- 1x Strategy & sitemap — Discovery, user flows (agency delivers)
- 1x Design system — Components, brand alignment (agency builds)
- 10x Pages — Including blog template (client receives)
- Copywriting — Up to 5,000 words (agency writes)
- SEO — On-page, technical, 6-month baseline (agency implements)
- 2x Integrations — CRM, email, forms (agency builds)
- 2x Revisions — 2 rounds included (agency completes)
- 1x Post-launch support — 3 months (agency monitors)
Stay under 29h (labor ≤ $2,975) to keep margin
Social + SEO Retainer
Monthly content, social posts, SEO optimization
What you get (Growth):
- 1x Content strategy — Monthly calendar, themes (agency delivers)
- 2x Blog posts (SEO) — 800–1,200 words, optimized (agency writes)
- 12x Social posts — Copy + creative, all platforms (client receives)
- 1x SEO monitoring — Rankings, technical check (agency runs)
- 1x Monthly report — Traffic, engagement, recommendations (agency delivers)
- 2x Revisions — Per asset (agency completes)
Stay under 47h (labor ≤ $3,504) to keep margin
SEM & Paid Social Campaign
Google/Meta/TikTok/LinkedIn campaigns, 3–6 month run
What you get (Growth):
- 1x Campaign strategy — Channels, audiences, budget allocation (agency delivers)
- 6x Ad creative — Static/video variants per channel (agency produces)
- 1x Landing page (optional) — Conversion-focused (agency builds)
- 1x Setup & launch — All platforms (agency completes)
- 1x Monthly management — Optimization, A/B tests (agency runs)
- 1x Monthly report — Spend, CPA, ROAS (agency delivers)
- 2x Revisions — On creative (agency completes)
Stay under 70h (labor ≤ $3,867) to keep margin
PR Campaign — Launch
Product/company launch, 2–3 month push
What you get (Growth):
- 1x PR strategy — Angle, messaging, target list (agency delivers)
- 1x Press materials — Release, fact sheet, bios (agency writes)
- Outreach — Pitched to 50+ outlets (agency executes)
- 5x Placements — Target earned media (effort-based)
- 1x Coverage report — Summary, clips, reach (agency delivers)
- 2x Revisions — On materials (agency completes)
Stay under 66h (labor ≤ $3,867) to keep margin
PR Media Training
Execs, 1–2 day workshop, on-camera and Q&A
What you get (Growth):
- 1x Pre-workshop brief — Topics, scenarios (agency delivers)
- 1x Media training session — Full day, 4–8 people (agency runs)
- On-camera practice — Recorded, playback review (agency facilitates)
- Q&A drill — Tough questions, messaging (agency runs)
- 1x Takeaway guide — Talking points, do's and don'ts (client receives)
- 2x Revisions — On materials (agency completes)
Stay under 30h (labor ≤ $3,350) to keep margin
Audio & Radio Spot
Script, voice, production, 15/30/60 sec versions
What you get (Growth):
- 1x Creative concept — Angle, hook, CTA (agency delivers)
- 3x Script — 15, 30, 60 sec (agency writes)
- 1x Voice talent — Professional, 1 round pickups (agency books)
- 1x Production & mix — Music/sfx as agreed (agency produces)
- 1x Final files — Broadcast-ready (client receives)
- 2x Revisions — On script and mix (agency completes)
Stay under 18h (labor ≤ $1,670) to keep margin
Streaming & OOH Campaign
Creative, placement strategy, buy (or placement support)
What you get (Growth):
- 1x Channel strategy — CTV, OOH, or both (agency delivers)
- 4x Ad creative — 15/30 sec video, static OOH (agency produces)
- 1x Trafficking / placement — Or handoff to buyer (agency completes)
- 1x Performance report — Impressions, reach (agency delivers)
- 2x Revisions — On creative (agency completes)
Stay under 50h (labor ≤ $3,717) to keep margin
Custom Jingle / Brand Song
Lyrics, composition, production, multi-length
What you get (Growth):
- 1x Concept & lyrics — Brand-aligned, approved (agency delivers)
- 1x Full production — Instrumental + sung (agency produces)
- 3x Lengths — 15, 30, 60 sec (client receives)
- 1x Donuts (instrumental) — For voiceover (client receives)
- 1x Stems / mix — As needed for adaptation (client receives)
- 2x Revisions — Included (agency completes)
Stay under 26h (labor ≤ $2,914) to keep margin
Corporate Headshots & Brand Shoot
5–30 people, on-site or studio, retouched finals
What you get (Growth):
- 1x Shoot — Half-day (4 hr) or full-day (8 hr) (agency runs)
- 2x Headshots per person — Retouched, 2 looks, up to 20 people (client receives)
- 10x Brand/lifestyle shots — If full-day brand add-on (client receives)
- Usage — Web, social, print internal (agency licenses)
- 1x Revisions — Per person (agency completes)
Stay under 15h (labor ≤ $1,405) to keep margin
Full-Funnel Marketing Retainer
Website, content, SEO, paid, social, reporting
What you get (Growth):
- 1x Monthly strategy — Goals, themes, calendar (agency delivers)
- 4x Content (blog/SEO) — Posts or pages (agency produces)
- 16x Social — Posts + stories (agency produces)
- 1x Paid campaign management — Optimization, creative refresh (agency runs)
- 1x SEO & technical — Monitoring, fixes (agency runs)
- 1x Monthly report — Traffic, leads, spend, ROAS (agency delivers)
- 2x Revisions — Per asset (agency completes)
Stay under 106h (labor ≤ $3,054) to keep margin
NIL Athlete Branding & Marketing
College/student athletes, first NIL deal or brand kit
What you get (Growth):
- 1x Discovery & positioning — Brand story, audience, differentiators (agency delivers)
- 1x Content calendar (90 days) — Themes, platforms, cadence (client receives)
- 1x Asset plan & shot list — Hero reel + social cut specs for production (agency delivers)
- 2x Revisions — On strategy doc and calendar (agency completes)
Stay under 30h (labor ≤ $3,590) to keep margin
Research Discovery Sprint
SMB or first-time research; fast alignment before larger study
What you get (Growth):
- 1x Research objectives — Goals, KPIs, success criteria (agency delivers)
- 1x Competitor scan — Positioning, messaging, gaps (agency delivers)
- 1x Measurement plan — What to track, how (agency delivers)
- 1x Hypotheses & roadmap — Prioritized next-phase options (client receives)
- 1x Revisions — On deck and roadmap (agency completes)
Stay under 32h (labor ≤ $3,980) to keep margin
Quant Survey — Design, Field & Report
Online survey; sample size and complexity drive cost
What you get (Growth):
- 1x Questionnaire — Design, logic, pretest (agency delivers)
- 1x Sampling & fielding — Panel or outreach; recruitment (agency manages)
- 1x Analysis — Findings, segmentation, implications (agency delivers)
- 1x Board-ready deck — Charts, recommendations (client receives)
- 2x Revisions — On instrument and deck (agency completes)
Stay under 40h (labor ≤ $4,050) to keep margin
Branding & Identity
Rebrand or launch; strategy through rollout kit
What you get (Growth):
- 1x Brand strategy — Positioning, audience, voice (agency delivers)
- 1x Visual identity — Logo, palette, typography (client receives)
- 1x Brand guidelines — Usage, do's and don'ts (client receives)
- 1x Rollout kit — Templates, social, one-pager (agency produces)
- 2x Revisions — On identity and guidelines (agency completes)
Stay under 72h (labor ≤ $3,994) to keep margin
Content Marketing Retainer
Monthly content engine; SEO and thought leadership
What you get (Growth):
- 1x Content strategy — Pillars, themes, calendar (agency delivers)
- 4x Blog/pillar content — Per month, SEO-optimized (agency produces)
- 1x Distribution support — Social, email, syndication (agency runs)
- 1x Monthly report — Traffic, engagement, recommendations (agency delivers)
- 2x Revisions — Per piece (agency completes)
Stay under 48h (labor ≤ $3,554) to keep margin
Analytics & Tracking Setup
GA4, pixels, conversion tracking, reporting foundation
What you get (Growth):
- 1x Tracking audit — Current state, gaps (agency delivers)
- 1x Tagging plan — Events, parameters, consent (agency delivers)
- 1x Implementation — GA4, GTM, pixels, goals (agency implements)
- 1x QA checklist — Validation, troubleshooting (agency completes)
- 1x Dashboard — Core KPIs, reporting (client receives)
- 1x Revisions — On setup (agency completes)
Stay under 30h (labor ≤ $3,230) to keep margin
Landing Page Bundle (1–5 pages)
Campaigns, lead gen; copy, design, forms, tracking
What you get (Growth):
- 1x Strategy per page — Goal, audience, CTA (agency delivers)
- 3x Pages — Up to 3 pages, mobile-first (client receives)
- 1x Forms — Integration, validation (agency builds)
- 1x Tracking — Events, conversion goals (agency implements)
- 2x QA & revisions — Per page (agency completes)
Stay under 31h (labor ≤ $3,305) to keep margin